Doug Dorrat

Management Team

Doug has been at the forefront of the analytics and big data world for over 20 years and has a particular focus on building strategies to maximise the commercial potential from data.

With a strong background in the telecoms and media industry, Doug has helped a large number of the leading tech and comms companies identify new ways of solving problems through clever data tactics, applications and uses of technology including organisations such as ProSiebenSat.1, Vodafone, Telefonica, WPP, Verizon and T-Mobile to name a few. In addition Doug led a major analytics project to manage the regulation of the UK financial market implementing systems to enact new UK government policy in the regulation of large and small financial organisations.

At adResponse Doug is responsible for our Product and Go-to-Market strategy.